In-text referencing when paraphrasing from an article or a chapter written by one author in an edited book with more than three editors.

There are two options for in-text referencing:

1. Adding a citation at the end of a sentence.
2. Using the author’s name as part of your sentence.

Essential information to include:

• Cite the family name of the authors who wrote the article/chapter, not the editors of the book.
• No initials are required.
• The year of publication.

---

The following sentences have been taken from:

Falk, P 1997, 'The Benetton-Toscani effect: testing the limits of conventional advertising', in M Nava, A Blake, I Macrury and B Richards (eds), 1997, Buy this book: studies in advertising and consumption, Routledge, England, pp. 34-50.

(a) Falk (1997) suggests that the use of the word 'mass' to describe the development of mass production for consumer goods, and mass markets, was considered as the first active marketing strategy in modern advertising.

or

(b) The use of the word 'mass' to describe the development of mass production for consumer goods, and mass markets, was considered as the first active marketing strategy in modern advertising (Falk 1997).

Note:

• Do not use page numbers or quotation marks when paraphrasing.
• The full stop is placed after the bracket (See - Example b).
• Cite the author who wrote the article/chapter, not the editors of the book.

---

If the article/chapter was written by two or three writers the in-text citation will be:

Quack and Morgan (2000) stated that......

or

...... (Quack & Morgan 2000).

If the article/chapter was written by more than three writers the in-text citation will be:

Morgenstern et al. (2005) suggest that ......

or

...... ( Morgenstern et al. 2005).

---

---